November 29, 2022

Business Company

Reuters Business

Naomi Osaka Launches Media Company Alongside Lebron James

Naomi Osaka is changing the procedures of the match when it will come to storytelling with her hottest company enterprise alongside Lebron James.

The tennis champion announced the partnership and start of her new media corporation, Hana Kuma, on Instagram.

“I’ve developed my job getting a diverse strategy than those people close to me,” she wrote. “And due to the fact my journey has been so diverse it really is opened my eyes to all the outstanding tales out there that are not getting told.”

The new undertaking will provide as a system for storytelling about social troubles, various cultures and more.

“Stories that are global, about a variety of cultures and points of check out, about significant social difficulties,” she spelled out. “Which is why I’m launching Hana Kuma, a media system concentrated on stories that are culturally certain but universal. Stories that are bold and playful like me.”

The 24-year-old tennis star went on to share her enjoyment about collaborating with the basketball star on this new journey.

Photograph by Jose Manuel Alvarez/Top quality Activity Images/Getty Images

“I’m extremely proud to be building a organization that is a real reflection of me and I couldn’t think of a much better companion than @kingjames to do this,” she wrote. “I’m so excited to do this with him, @mavcarter, @stu_duguid, @uninterrupted, and @makespringhill. Can not wait around to share our tales 🐻🌸.”

Osaka has been acknowledged for her unique approach and collaborations in the course of the several years, representing brand names this sort of as Nike and Fashionable Overall health, a place of work psychological well being platform that focuses on fighting the stigma around mental wellness care for youth in marginalized communities.

According to Individuals, she serves as the Chief Community Health and fitness Advocate of Present day Health’s group influence method.

Photo by Jose Manuel Alvarez/High quality Sport Photos/Getty Images Image by Jose Manuel Alvarez/Quality Activity Pictures/Getty Visuals

The athlete’s job as a tennis participant has been a single of breaking obstacles.

She is the very first Japanese-Haitian girl tennis participant rated No. 1 by the Women’s Tennis Association and is a 4-time Grand Slam singles champion.

Congratulations, Chica!