December 5, 2022

Business Company

Reuters Business

How We Helped a Management Consulting Firm Build Thought Leadership

How We Helped a Management Consulting Firm Build Thought Leadership

This write-up was co-authored by Natalie Botkins and Paulette Squicimari.

MEADE, a administration consulting company, gives guidance to aid electronic, inventive, and experiential promoting companies scale their efficiency and realize progress. On a quest to cement himself as a imagined leader in the room, MEADE founder and CEO Jeff Meade started performing with Affect & Co.

To strengthen model consciousness and progress his considered management, Influence & Co. worked along with Jeff to produce and execute an effective content marketing and advertising technique.

After we implemented a articles system, which include look for-optimized guest-contributed articles, MEADE was able to see some impressive benefits.

Jeff worked with Influence & Co. for two decades, and in the course of that time, we printed 14 guest posts in 10 prime publications in his sector. His content articles have amassed tens of countless numbers of shares across Facebook, Twitter, and Pinterest, and his content material has a social reach of additional than 6 million.

Just within just the past 12 months, we have observed these remarkable wins:

• Jeff’s guest posts have been printed in the likes of Entrepreneur, Harvard Enterprise Assessment Ascend, and Advertisement Age.

Entrepreneur, Harvard Business Review, and Ad Age

• Jeff’s Harvard Business enterprise Critique Ascend write-up has generated more than 32,000 social shares.

Harvard Business Review article has generated more than 32,000 social shares

• A guest article published in Entrepreneur has garnered extra than 6,600 shares, and qualified prospects normally point out this write-up when speaking with MEADE.

Entrepreneur article has generated more than 6,600 social shares• Over-all, the information we’ve developed collectively:

Our content accounts for five of the top 10 referral traffic sources to the MEADE website. And it accounts for 31% of all referral traffic to the MEADE website.


To master extra about how we have served organizations reach their goals with written content advertising and marketing, check out far more of our situation studies under!

Content Marketing Case Studies. Explore stats and data that showcase the ROI of working with us. Click here to read now.