December 5, 2022

Business Company

Reuters Business

Company to Las Vegas chapels: No more Elvis-themed weddings

LAS VEGAS (AP) — Las Vegas chapels of love that use Elvis Presley’s likeness could discover themselves getting to be Heartbreak Hotels.

The licensing firm that controls the identify and image of “The King” is buying Sin Town chapel operators to prevent applying Elvis in themed ceremonies, the Las Vegas Overview-Journal claimed on Monday. Genuine Makes Group despatched cease-and-desist letters in early May perhaps to numerous chapels, which are expected to be compliant by now.

With Elvis so carefully tied to Vegas’ wedding day business, some say the go could decimate their firms.

“We are a spouse and children-run organization, and now we’re hanging with the large dogs,” mentioned Kayla Collins, who operates and the Tiny Chapel of Hearts with her partner. “That’s our bread and butter. I do not get it. We were just hitting our stride once again by COVID, then this comes about.”

Clark County Clerk Lynn Goya, who led a advertising marketing campaign advertising and marketing Las Vegas as a wedding destination, mentioned the get for chapels to quit applying Elvis couldn’t have arrive at a worse time for the sector.

The city’s wedding business generates $2 billion a yr, and officials say Elvis-themed weddings stand for a sizeable quantity of the ceremonies done.

“It could possibly damage a part of our marriage market. A selection of people today may possibly get rid of their livelihood,” Goya reported.

A person chapel very last weekend experienced its Elvis impersonator transform in its place into a leather jacket, denims and a fedora for a “rock ‘n’ roll” themed ceremony, the Review-Journal documented.

Graceland Wedding Chapel, which performs 6,400 Elvis-themed weddings per calendar year, has not been served a warning but, according to manager Rod Musum.

In the cease-and-desist letter, the organization said it will halt unauthorized use of “Presley’s name, likeness, voice graphic, and other elements of Elvis Presley’s persona in advertisements, merchandise and if not.” The letter also reported “Elvis,” “Elvis Presley,” “and “The King of Rock and Roll” are secured logos.

In a assertion Wednesday, Reliable Brands Team stated it has potent interactions with Elvis tribute artists and enthusiast festivals. There is “no intention to shut down chapels that present Elvis offers in Las Vegas.”

“We are trying to find to partner with each of these modest businesses to ensure that their use of Elvis’ name, picture and likeness are officially certified and licensed by the estate, so they can keep on their functions,” Genuine Models Team explained. “Elvis is embedded into the fabric of Las Vegas historical past.”

The licensing organization oversees the estates of massive names like movie star Marilyn Monroe and boxer Muhammad Ali and 50 shopper brands.

The buy should not translate into authorized action towards Elvis-themed phase exhibits in Las Vegas this kind of as “All Shook Up” because impersonating an individual for live performances these types of as exhibits is deemed an exception underneath Nevada’s appropriate of publicity law, according to Mark Tratos, a community lawyer who served produce the statute.

“An Elvis exhibit is a performer basically entertaining some others by re-making that man or woman onstage,” Tratos said.

Presley turned indelibly connected to Sin City in the ’60s and ’70s. His 1964 motion picture, “Viva Las Vegas,” yielded a title observe that became the city’s unofficial topic. In July 1969, Presley famously redefined the Vegas residency with his stay stage comeback at the Las Vegas Intercontinental Hotel. What commenced as a four-week gig turned into more than 600 demonstrates and lasted till December 1976.

Presley himself bought married in Las Vegas in 1967 to spouse Priscilla, cementing his affiliation with Vegas weddings.

Kent Ripley, whose company is known as Elvis Weddings, claimed he has never operate into this concern in 25 decades of undertaking as Elvis.

“They want to guard the Elvis brand. But what are they protecting by using Elvis absent from the community?” Ripley questioned.