A lot of marketers have flirted with the plan of attempting TikTok, but particular misconceptions have stood in the way.
For occasion, is just not it just a platform for teenagers? Particularly, teens who lip-sync?
To support control the confusion, we’ve rounded up a listing of common TikTok myths to assistance you decide no matter whether it deserves a spot on your marking roster. Let’s dive in.
6 TikTok Myths, Debunked in 2022
- TikTok’s viewers is far too younger.
- TikTok is just for lip-synching and dancing.
- If your brand is ‘serious,’ TikTok isn’t really for you.
- You need to have a large amount of followers to go viral.
- Because TikTok films are shorter, people are much less engaged.
- TikTok is a fad.
Myth 1: TikTok’s audience is as well youthful.
Models mistakenly assume that TikTok is just for teenagers and youthful adults. Although it at first exploded in level of popularity with the Gen Z group, TikTok is promptly “growing up.” In fact, 36% of TikTok customers in 2021 were being between 35 and 54 yrs outdated, a 10% enhance from the calendar year ahead of.
On best of that, 50% of Millennials report traveling to TikTok in the final three months, together with 38% of Gen X-ers, in accordance to HubSpot’s 2022 Buyers Traits Report. We forecast these quantities will keep on to increase as TikTok cements by itself as a mainstream social platform.
Myth 2: TikTok is just for lip-synching and dancing.
While these sorts of videos unquestionably exist on TikTok, it is really only the tip of the iceberg. As its viewers has developed far more assorted, so much too has its content.
Presently, you can discover videos that strike virtually any specialized niche. For instance, some of the most well-liked TikTok types include cooking recipes, magnificence tutorials, health routines, existence hacks, and even pet movies. This also means TikTok can perform for a variety of brand names throughout distinct industries.
For case in point, Ryanair, a European airline, is a supporter favorite on TikTok with pretty much two million TikTok followers. DuoLingo, a language discovering application, is an additional favored with above 4 million followers. Then there is certainly Crimson Bull, a preferred electrical power drink, with nearly 7 million followers. These are wildly various manufacturers, from distinct industries, that have designed a healthier viewers on TikTok.
Curious which brands are successful on TikTok? Verify out this practical guide to get impressed.
Fantasy 3: If your brand name is “serious,” TikTok isn’t for you.
TikTok has a reputation for getting quirky — but if your brand name is on the really serious aspect, will not permit this scare you away. Instead, attempt approaching your brand name from a unique angle.
For instance, choose a search at World Dollars, an NPR-backed podcast that handles complex subjects about the economic system. Not the most entertaining subject matter in the world, ideal? However, it’s raked up almost 750,000 followers.
From gentrification to home loans, no topic is way too critical for World Dollars to tackle with a humorous spin. Need convincing? Take a seem at the pursuing video that asks, “Is no cost transport truly no cost?”
If you really feel your manufacturer is too “really serious” for TikTok, acquire a take note from Planet Income and solution your model — and the content you generate — from a unique lens. At the finish of the working day, it really is about sharing value and providing it in an partaking way — and which is a intention pretty much any brand name can attain.
Myth 4: You have to have a large amount of followers to go viral.
On TikTok, anybody can go viral. Even accounts with a handful of followers can spark tens of millions of sights on a terrific video clip.
Its viral mother nature is a immediate result of its algorithm. How does it operate? The algorithm pinpoints people that may delight in your written content primarily based on their former observe background, hashtag lookups, and present area. Then, it will push your movie to their feed. If more than enough people engage with it, the algorithm will share it to even extra men and women. Next factor you know, you have a viral strike.
This is an instance: suppose you publish a video clip of by yourself mountaineering a mountain. The algorithm reveals your movie to customers who dwell nearby, as very well as people who lately searched for hiking trails on the system. It notices a whole lot of people today “liking” and commenting on the video, so it shares it to more people.
Prolonged story brief, if you happen to be concerned you won’t get any traction on TikTok, it can be beneficial to don’t forget that the algorithm is on your side, enabling you to reach additional men and women outside the house of your fast followers.
Myth 5: Since TikTok videos are shorter, people are much less engaged.
TikTok is identified for its brief, chunk-sized information. However, this makes an illusion that people really don’t commit a great deal time on the system.
Thankfully, this could not be farther from the truth. In truth, TikTok has an common person session of 10.85 minutes, far exceeding any other social media system. On best of that, people in the U.S. open the TikTok application 8 periods a day on normal.
Myth 6: TikTok is a trend.
Will TikTok fulfill the very same fate as Myspace and Tumblr? While it is really way too early to get in touch with, I might argue that it isn’t going to genuinely make a difference.
For one, quick-type online video is dominating the social media landscape. If TikTok meets its demise, consumers will still crave this written content. The audience may well bounce to a new platform, or migrate to an present a person. Both way, you nonetheless require to know how to build engaging, snackable material — and TikTok is the leading system to hone this ability.
Second, if you develop your manufacturer appropriately, no rise or slide of a one platform will topple it. If you build a robust community all over your brand name, it will become unshakeable. But in purchase to do this, you need to go exactly where your audience is — and, for right now, that may be TikTok.
Back To You
Let us finish with a person remaining myth: it is way too late to be part of TikTok.
This is untrue, specially if your viewers is energetic there. Additional, its superior engagement costs, stellar progress probable, and effective algorithm can consider your electronic internet marketing to the future degree. That explained, time is of the essence. Makes that establish a existence on TikTok now can keep in advance of the curve.